Introduction to Blogging and Its Use in Internet Marketing

Chatrooms, IM (Instant Messengers), and emails are all means of communication and conversation through the internet. Despite the effectiveness of such innovations, the need to build online communities and even better means for communication and online interaction is rapidly influencing internet technology in our modern society.

This quick shift from simple communication has somehow advanced to one of internet’s most prized technology: blogging. Blogging is simply a thread of updated posts. These posts can be about absolutely anything: from personal life stories and current happenings, to the latest entertainment news and celebrity gossips. For many, blogs are for publishing their online journals, for sharing their thoughts, opinions, experiences and even their personal photos. Many people post anything and everything on their blog so they can share part of their online life with their friends and the rest of the world.

Blog lingo can be extremely flexible. While some people prefer to write using a more colloquial flare, others opt for the more formal type of writing. In many cases, it doesn’t really matter, as long as the blog post is fun and informative. Blogging is used mainly for the purpose of broadcasting the blogger’s choice of contents to blog readers and internet surfers.

Blogging therefore comes with a list of advantages, especially from a marketing standpoint:

- Freedom of Expression: If a person or an organization feels the need to be heard, blogging is the perfect medium for this purpose.
- Effective Advertising: Blogs can be very effective in marketing a product or a business. It’s not only a great platform to expose product and company details, but it can be updated easily and potential customers can comment on any post. Thus blogging is an incredible way to advertise pretty much anything.
- SEO and Blogs: with little search engine optimization, current and potential customers can always know when company news or product updates are made by simply updating your blogs.

There is such a wide range of blog hosts available online, both free and paid. There are just so many to choose from. Which is the best to start your business with? The best thing to do is to understand your needs and what you expect your blog host to provide. Then, browse the different blog host available and compare their features with your needs. It might be useful to read reviews about these hosts, and try their demo sites before you permanently settle for one you feel most comfortable with. Choosing the right blog host is essential, and choosing the wrong one can greatly affect the effectiveness of internet marketing for your business.

Business blogs should always have the latest blog features, especially those related to search engine optimization for enhanced marketing potentials. The most effective blogs should essentially have the following basic features:

Comments: When your readers, customers and potential customers read a post and would like to give feedback, they can easily do so in the comment section which is usually located right below the post itself. In most cases, they are required to leave their email address (which is hidden from the public) and you can always reply to them if necessary.

Trackbacks: To allow even further company exposure, trackbacks are useful especially if other related sites link to your blog. This makes it easier for potential customers to find your company online.

Categories: This helps your blog reader find your different blog posts easier, depending on the category you’ve placed the post in. Categories keep blogs more organized, and it also helps in SEO.

Tags: Keywords are very important in SEO, and tags in your blog posts ensure the person searching for your information is directed to what they are looking for.

RSS Feed: Really Simple Syndication (RSS) is vital for SEO and no blog should be without it. Every time you update your blog, anyone and any aggregators subscribed to your blog will be updated. This further directs readers and potential customers to your company blog.

Free blogs are great for online journals, but if you’re thinking of having a blog for your company, you might want to go for a

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